At Boonle, we’re big believers that design matters.
From your logo to your website, to your printed marketing materials, having great design isn’t just a luxury anymore. With the access we have today to designers across the world, you have no excuse for poor design. People you do business with expect great design and a pleasing experience while interacting with your business website or marketing materials.
It’s no longer enough to just have content.
However, when it comes to running a small business or a nonprofit, budgets may not always allow for hiring the best of the best. If you’re on a tight budget, hiring students currently enrolled in graphic design programs is often a great choice – possibly the best choice. Here are a few reasons why:
Students are looking to build a portfolio
It’s safe to assume that the majority of students are either looking to work for themselves or to find a great employer once they are finished with college. A proven way for students to position themselves in the marketplace is to have an established portfolio by the time they graduate. Building a portfolio is no easy task for a student and classwork alone is typically not enough. This leads to the next point…
Students will often provide work for less-than-market-rate
Working with students provides them opportunity
If you are really feeling strapped for cash, you can probably find someone overseas to do the work you need done for a few bucks (don’t forget, you may just get what you pay for). Although, wouldn’t it make you feel better to help out a local student for $100 – $200 and receive a high quality design (logos at market rate often cost $500 on the low-end)? Working with students at local universities provides them great opportunity for real world experience – something that is needed more than ever in an increasingly competitive marketplace.
Hiring students for design work keeps you competitive
If your brand’s look is outdated, chances are you have competitors large and small with more professional appearances. Remaining competitive in your industry means that you need to, at a minimum, be on the same level as others. Your brand is the face of your business and an updated look says that you’re serious about what you do.
Remember, you don’t have to spend astronomical amounts of money to give your brand a fresh look. There are many talented graphic & web design students who are eager to work with you. Find them here and begin working with students, risk-free.