{"id":1186,"date":"2019-04-02T10:58:57","date_gmt":"2019-04-02T10:58:57","guid":{"rendered":"http:\/\/blog.boonle.com\/?p=1186"},"modified":"2019-04-02T11:14:26","modified_gmt":"2019-04-02T11:14:26","slug":"writing-ux-design","status":"publish","type":"post","link":"https:\/\/blog.boonle.com\/writing-ux-design\/","title":{"rendered":"5 Reasons Why Writing is Important in UX Design"},"content":{"rendered":"\t\t
First and foremost, if you\u2019re a UX designer, don\u2019t worry. You won\u2019t have to get copywriting skills because your job is to design. <\/span><\/p> UX writing is a new and unique occupation that encompasses some of the copywriting responsibilities but approaches writing from a completely different perspective. The reason why we talk about it today is that writing is another powerful medium for reaching users and helping them to have a positive experience while using digital products such as apps and websites. <\/span><\/p> If you want to get more on UX writing and why it\u2019s important for your digital products, check out the text below. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Many people confuse it with copywriting but the two are clearly different. For example, copywriters use compelling copy to attract the attention of customers and persuade them to do a certain action. On the other hand, UX writers use simple language to explain complex things and rarely employ marketing writing techniques because their main job is to make sure that experience with a digital product is a positive one. <\/span><\/p> This brings us to the definition of UX writing: it\u2019s the practice of writing copy to guide users within a digital product and assist them with using it comfortably. In other words, these professionals write all copy of a digital experience, thus making a product more usable (and enjoyable to use, too).<\/span><\/p> For example, take a look at this copy on <\/span>Hello Fresh Blog\u2019s Flavor Generator<\/span><\/a>. It describes how to use a flavor generator based on two input points: cuisine and flavor preferences.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t This copy is an excellent example of UX writing because it uses natural, conversational language \u2013 the kind that the target audience of the blog uses \u2013 and is super easy to read and understand. The combination of these characteristics makes the copy an excellent tool for helping to use the Flavor Generator.<\/span><\/p> To achieve their goal successfully, UX writers must work collaboratively with marketers, business analysts, web designers, developers, and other professionals to make sure that their copy aligns with the target audience\u2019s style, tone and language preferences.<\/span><\/p> But why exactly is writing important for ensuring a positive experience with a digital product? Here are the reasons.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t One of the main goals of UX writers is to help users to get familiar with a new digital product and learn how to use it quickly. Clearly, this means minimum \u201ctech talk\u201d and more simple words that everyone can understand.<\/span><\/p> A copy that meets these requirements is clear and consistent. Remember: no user of your product should figure out what you mean in your instructions because it can be a major reason for abandonment. Easy instructions that lead to quick gains encourage people to stick around and use the product some more, which is exactly what\u2019s needed.<\/span><\/p> So the bottom line here is that copy should be simple to allow people to interact with the product intuitively and don\u2019t even notice that they are being guided.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t This one is obvious: the easier it is to use a digital product, the quicker the user will achieve the goal they had in mind. UX writers play a critical role here because they help and guide users through:<\/span><\/p> If all of these messages are clear and easy to understand, the user will get the desired outcome fast and easy. On the other hand, if UX writers don\u2019t create an environment where people can achieve their goals in an easy and intuitive way, the product will lose a lot of potential users.<\/span><\/p> Here\u2019s a simple example. The official NBA Store makes it easy to make purchases for visitors by providing such useful buttons as \u201cWhat is my size?\u201d By clicking on this button, the user can input their weight, height, and other characteristics that help to define the appropriate product size for them.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Traditional marketing is dead because it was essentially hard to sell what consumers just hate. Marketers had to find other ways to connect with target audiences, and this gave birth to content marketing and other techniques that put the interests of customers first. What marketers did was change the copy to reflect problems, interests and preferences of consumers to make it easier for them to understand and relate to.<\/span><\/p> Now UX writers take this to a whole new level. They produce copies that encourage consumers to convert in a unique way. Let\u2019s consider a simple example.<\/span><\/p> Here\u2019s a section from a fashion brand\u00a0<\/span>Rue La La\u2019s website<\/a><\/span>\u00a0that lets the visitors know that gift cards are available. Instead of writing something like \u201corder a gift card here\u201d or \u201cbuy a gift card now\u201d \u2013 which is direct and to the point but exactly the opposite from customer-centered \u2013 the writer chose to go with \u201cSend Style Instantly.\u201d<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Design is obviously critical in UX but writing also plays an equally important role because it\u2019s key for creating effective content. By writing concise, positive, easy-to-read and understand messages at critical points during a customer journey, a business can develop a unique style of communication which allows becoming memorable and personable.<\/span><\/p> For example, Timberland does a great job at that. Their style is unique, and it helps them be memorable and relatable.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t If you need help with finding a unique style for your brand, feel free to use style help tools such as\u00a0<\/span>Hemingway Editor<\/a><\/span>\u00a0or hire a writer using services like\u00a0<\/span>Boonle<\/a><\/span>.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t An environment that facilitates suspicion and doubt is a sure-fire way to lose customers. For example, have you ever asked yourself why a website is asking for a certain piece of information during registration? Lots of people have, and many of them left because a business failed to explain why they require a certain piece of information and what they will do with it when they have it.<\/span><\/p> To minimize the chance of hesitation, delay, and ultimately, abandonment, UX writing provides answers to the most common questions that people have right away. For example, take a look at how Starbucks explain why they need a user\u2019s birthday and email\u00a0<\/span>on the registration page<\/a><\/span>.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t They do so in a friendly and fun way, which is a great technique to respond to and alleviate justified fears about data privacy etc.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Writing UX texts is hard work, but they are a critical part of your conversation with leads and customers. You now know that UX writing is quite a unique area that lets people learn about digital products and try them, and ensure a positive experience during this process.<\/span><\/p> Hope this article was helpful to you to realize the importance of UX writing. Since it\u2019s here to stay, everyone in web development should clearly realize that getting it right is a must to succeed and become memorable.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Linda Grandes i<\/span>s\u00a0a full-time blogger at\u00a0<\/span>Studyton.com<\/a><\/span>\u00a0and a true expert in writing. She is interested in a variety of topics starting from education and ending at modern art. That`s why the idea of her blog cannot be narrowed to one topic as well. Linda also has vast experience in editing texts and knows all the angles of academic and professional writing thanks to her productive cooperation with <\/span>WoWGrade.com<\/a><\/span>. Linda is a passionate traveler and she is eager to learn new things and meet new people.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":" First and foremost, if you\u2019re a UX designer, don\u2019t worry. You won\u2019t have to get copywriting skills because your job is to design. UX writing is a new and unique occupation that encompasses some of the copywriting responsibilities but approaches writing from a completely different perspective. The reason why we talk about it today is … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,37],"tags":[],"yoast_head":"\nWhat is UX Writing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Reason #1: Copy Can Help to Interact with a Product Intuitively\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Reason #2: Copy Can Help Users Achieve Their Goals\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Reason #3: Copy Can Encourage Users to Convert\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Reason #4: Copy Ensures Good Communication\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Reason #5: Copy Can Alleviate Justified Privacy and Security Fears\n\n\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Conclusion\n\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Author Bio<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t