{"id":1186,"date":"2019-04-02T10:58:57","date_gmt":"2019-04-02T10:58:57","guid":{"rendered":"http:\/\/blog.boonle.com\/?p=1186"},"modified":"2019-04-02T11:14:26","modified_gmt":"2019-04-02T11:14:26","slug":"writing-ux-design","status":"publish","type":"post","link":"https:\/\/blog.boonle.com\/writing-ux-design\/","title":{"rendered":"5 Reasons Why Writing is Important in UX Design"},"content":{"rendered":"\t\t
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First and foremost, if you\u2019re a UX designer, don\u2019t worry. You won\u2019t have to get copywriting skills because your job is to design. <\/span><\/p>

UX writing is a new and unique occupation that encompasses some of the copywriting responsibilities but approaches writing from a completely different perspective. The reason why we talk about it today is that writing is another powerful medium for reaching users and helping them to have a positive experience while using digital products such as apps and websites. <\/span><\/p>

If you want to get more on UX writing and why it\u2019s important for your digital products, check out the text below. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is UX Writing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many people confuse it with copywriting but the two are clearly different. For example, copywriters use compelling copy to attract the attention of customers and persuade them to do a certain action. On the other hand, UX writers use simple language to explain complex things and rarely employ marketing writing techniques because their main job is to make sure that experience with a digital product is a positive one. <\/span><\/p>

This brings us to the definition of UX writing: it\u2019s the practice of writing copy to guide users within a digital product and assist them with using it comfortably. In other words, these professionals write all copy of a digital experience, thus making a product more usable (and enjoyable to use, too).<\/span><\/p>

For example, take a look at this copy on <\/span>Hello Fresh Blog\u2019s Flavor Generator<\/span><\/a>. It describes how to use a flavor generator based on two input points: cuisine and flavor preferences.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This copy is an excellent example of UX writing because it uses natural, conversational language \u2013 the kind that the target audience of the blog uses \u2013 and is super easy to read and understand. The combination of these characteristics makes the copy an excellent tool for helping to use the Flavor Generator.<\/span><\/p>

To achieve their goal successfully, UX writers must work collaboratively with marketers, business analysts, web designers, developers, and other professionals to make sure that their copy aligns with the target audience\u2019s style, tone and language preferences.<\/span><\/p>

But why exactly is writing important for ensuring a positive experience with a digital product? Here are the reasons.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reason #1: Copy Can Help to Interact with a Product Intuitively\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the main goals of UX writers is to help users to get familiar with a new digital product and learn how to use it quickly. Clearly, this means minimum \u201ctech talk\u201d and more simple words that everyone can understand.<\/span><\/p>

A copy that meets these requirements is clear and consistent. Remember: no user of your product should figure out what you mean in your instructions because it can be a major reason for abandonment. Easy instructions that lead to quick gains encourage people to stick around and use the product some more, which is exactly what\u2019s needed.<\/span><\/p>

So the bottom line here is that copy should be simple to allow people to interact with the product intuitively and don\u2019t even notice that they are being guided.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reason #2: Copy Can Help Users Achieve Their Goals\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This one is obvious: the easier it is to use a digital product, the quicker the user will achieve the goal they had in mind. UX writers play a critical role here because they help and guide users through:<\/span><\/p>