{"id":1206,"date":"2019-06-19T18:16:02","date_gmt":"2019-06-19T18:16:02","guid":{"rendered":"http:\/\/blog.boonle.com\/?p=1206"},"modified":"2019-06-19T18:17:27","modified_gmt":"2019-06-19T18:17:27","slug":"features-page-speed","status":"publish","type":"post","link":"https:\/\/blog.boonle.com\/features-page-speed\/","title":{"rendered":"Where to Draw the Line Between Features and Page Speed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1206\" class=\"elementor elementor-1206\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a07202f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a07202f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730b8d85\" data-id=\"730b8d85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a82e18e elementor-widget elementor-widget-text-editor\" data-id=\"a82e18e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><!-- wp:paragraph -->\n<p>Ask any online business owner what their biggest priority is when setting up their website and they\u2019ll probably talk about some aspect of design. Visuals, content and typography can all have a significant impact on a website\u2019s visitors, but what if they never get to experience these things at all? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Slow loading pages have become increasingly problematic over the last decade and are <a href=\"https:\/\/www.akamai.com\/us\/en\/multimedia\/documents\/report\/internet-retailer-cyber5-report-akamai.pdf\">strongly linked<\/a> with poor user experience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A strong trend toward data-heavy design features and content has taken the average load speed of a mobile-friendly website up to 15 seconds. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Considering half of mobile users won\u2019t wait <a href=\"https:\/\/developer.akamai.com\/blog\/2016\/09\/14\/mobile-load-time-user-abandonment\">longer than three seconds<\/a> for a page to load and search engines have confirmed that page speed is a ranking factor, it\u2019s easy to see why there is often a trade-off.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this blog, I\u2019ll outline the three features most responsible for sluggish pages and suggest ways for you to decide where to find balance. <\/p>\n<!-- \/wp:paragraph --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6edf555 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6edf555\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d70b4ae\" data-id=\"d70b4ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d6f524 elementor-widget elementor-widget-heading\" data-id=\"9d6f524\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Images<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bca9f elementor-widget elementor-widget-image\" data-id=\"b7bca9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/city-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/city-1024x683.jpeg 1024w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/city-300x200.jpeg 300w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/city-768x512.jpeg 768w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/city.jpeg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e0431 elementor-widget elementor-widget-text-editor\" data-id=\"a5e0431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Most of us are visual by nature. We love to tell stories and portray emotions through images. In fact, we tend to remember around 80% of what we see and do compared with only 20% of what we read. So, images are essential. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They set the tone of a website, spark people\u2019s imagination and effortlessly portray brands. But, using too many in a design can take up too much data and slow down a site. <\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae66a9 elementor-widget elementor-widget-heading\" data-id=\"5ae66a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where to draw the line<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c3f97 elementor-widget elementor-widget-text-editor\" data-id=\"46c3f97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">If any one page of your website contains over 2MB of data, most <\/span><a href=\"https:\/\/www.ukwebhostreview.com\/free-web-hosting\/\"><span style=\"font-weight: 400;\">free and affordable web hosting<\/span><\/a><span style=\"font-weight: 400;\"> plans will struggle to serve it quickly. If you need a lot of images in your design, try:<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4685fcb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4685fcb\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Compressing images with kraken.io or free alternative<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Combining separate images into a single one using CSS sprites<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Setting images to defer during loading so they don\u2019t all need to be rendered at once<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77516ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77516ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e879b0\" data-id=\"5e879b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05bea06 elementor-widget elementor-widget-heading\" data-id=\"05bea06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dynamic &amp; Interactive Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90356d5 elementor-widget elementor-widget-image\" data-id=\"90356d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"631\" src=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/imagery-1024x631.jpg\" class=\"attachment-large size-large\" alt=\"interactive design\" loading=\"lazy\" srcset=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/imagery-1024x631.jpg 1024w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/imagery-300x185.jpg 300w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/imagery-768x474.jpg 768w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/imagery.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c1c08 elementor-widget elementor-widget-text-editor\" data-id=\"69c1c08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Dynamic websites are the future. How many online businesses can really still get by using static designs? Probably few. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, they are inherently slower to load. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, personalized or interactive text, images, form fields and etc. create a much better <a href=\"https:\/\/boonle.com\/category\/web-ui-ux-design\/\">user experience<\/a>. But, the psychological effect of waiting for a page to render has been likened to torture, so\u2026<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9531b1f elementor-widget elementor-widget-heading\" data-id=\"9531b1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where to draw the line<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efcd5d elementor-widget elementor-widget-text-editor\" data-id=\"7efcd5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Dynamic sites are great, but you can limit the number of interactive or personalized features to only those that actually increase your conversions or add genuine value to your customer. Don\u2019t add something just because it\u2019s cool. Focus on the evidence of impact and then limit the slowdown caused by your chosen features by:<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347255b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"347255b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Caching (storing copies of) dynamic data that are often used, which will decrease the time needed to serve them<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consider compressing your pages using GZIP or PHP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Regularly minifying your site\u2019s code to rid it of non-functional elements <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-303885a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303885a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc34fcb\" data-id=\"cc34fcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-131babd elementor-widget elementor-widget-heading\" data-id=\"131babd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82ca46 elementor-widget elementor-widget-image\" data-id=\"e82ca46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"811\" src=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/content-1024x811.jpg\" class=\"attachment-large size-large\" alt=\"creating content\" loading=\"lazy\" srcset=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/content-1024x811.jpg 1024w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/content-300x238.jpg 300w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/content-768x608.jpg 768w, https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/content.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b606129 elementor-widget elementor-widget-text-editor\" data-id=\"b606129\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">Creating great content is <\/span><i><span style=\"font-weight: 400;\">the best <\/span><\/i><span style=\"font-weight: 400;\">way to ensure a positive user experience, which is why Google suggests that it should be every web owner\u2019s primary goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, people increasingly expect long-form, multimedia content and tightly-packed posting schedules. Unfortunately for your website, videos, webinars, images, and other popular content are incredibly data-heavy and will slow it down. <\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4214a elementor-widget elementor-widget-heading\" data-id=\"0e4214a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where to draw the line<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc4b3a elementor-widget elementor-widget-text-editor\" data-id=\"6dc4b3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Don\u2019t simply keep adding more and more content. Be a bit more crafty: <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a9508 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"23a9508\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Set up a content re-use schedule where you revamp old posts rather than constantly create new ones<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Focus on putting together a few pieces of core material that are evergreen, high-quality and highly valuable to your users, and use these as the basis of your link-building efforts <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Run a regular content audit, removing your least-valuable assets (e.g. lowest number of hits and shares)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ebfde2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ebfde2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3305277\" data-id=\"3305277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1705a elementor-widget elementor-widget-heading\" data-id=\"7c1705a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Takeaway<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a10c97 elementor-widget elementor-widget-text-editor\" data-id=\"4a10c97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><!-- wp:paragraph -->\n<p><span style=\"font-weight: 400;\">It\u2019s easy to get carried away with design features, especially when trends are always evolving and people\u2019s expectations run along with them. But it\u2019s important not to lose sight of what goes on in the background. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure you\u2019re finding the right balance between features and page speed, keep a handle on your data, get clever with your content and only keep what actually works for your business.<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ask any online business owner what their biggest priority is when setting up their website and they\u2019ll probably talk about some aspect of design. Visuals, content and typography can all have a significant impact on a website\u2019s visitors, but what if they never get to experience these things at all? Slow loading pages have become &#8230; <a title=\"Where to Draw the Line Between Features and Page Speed\" class=\"read-more\" href=\"https:\/\/blog.boonle.com\/features-page-speed\/\" aria-label=\"More on Where to Draw the Line Between Features and Page Speed\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Features and Page Speed [Where to Draw the Line]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blog.boonle.com\/features-page-speed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Features and Page Speed [Where to Draw the Line]\" \/>\n<meta property=\"og:description\" content=\"Ask any online business owner what their biggest priority is when setting up their website and they\u2019ll probably talk about some aspect of design. Visuals, content and typography can all have a significant impact on a website\u2019s visitors, but what if they never get to experience these things at all? Slow loading pages have become ... Read more\" \/>\n<meta property=\"og:url\" content=\"http:\/\/blog.boonle.com\/features-page-speed\/\" \/>\n<meta property=\"og:site_name\" content=\"Boonle Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/joinboonle\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T18:16:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-19T18:17:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2019\/06\/speed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@acalabrese83\" \/>\n<meta name=\"twitter:site\" content=\"@joinboonle\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.boonle.com\/#organization\",\"name\":\"Boonle\",\"url\":\"https:\/\/blog.boonle.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/joinboonle\",\"https:\/\/www.instagram.com\/joinboonle\/\",\"https:\/\/www.linkedin.com\/company\/boonle\",\"https:\/\/www.youtube.com\/channel\/UC9RxKzEEGhYpV8tXNiaJLCw\",\"https:\/\/twitter.com\/joinboonle\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.boonle.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.boonle.com\/wp-content\/uploads\/2017\/01\/boonle.png\",\"width\":169,\"height\":52,\"caption\":\"Boonle\"},\"image\":{\"@id\":\"https:\/\/blog.boonle.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.boonle.com\/#website\",\"url\":\"https:\/\/blog.boonle.com\/\",\"name\":\"Boonle Blog\",\"description\":\"Creative Resources for Businesses &amp; 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