The online world is changing. Web design is becoming imperative. Even more important than the actual content. In particular, one concept stands apart as the future \u2014UX design.<\/p>\n
When given 15 minutes to scroll a site, two-thirds of people prefer to look at something beautiful versus plain… even if the message being delivered is the same.<\/p>\n
More intimidating still, the same study found that 38% of users will completely disengage themselves from a website<\/a> if they feel that the content or its layout is unattractive.<\/p>\n That means they’ll leave your website simply because it isn’t pretty and easy to use.<\/p>\n The solution? The future is UX design.<\/p>\n But what exactly is UX design? And what does it mean for your business?<\/p>\n Let’s take a look at the nitty gritty of\u00a0UX design and four reasons it can be the perfect solution for your company’s web content.<\/p>\n UX stands for “user experience” and\u00a0is\u00a0a form of\u00a0web design<\/a>. But it isn’t standard web design.<\/p>\n How is UX design strategy different from regular web design?<\/p>\n User experience design is all about enhancing your customer’s satisfaction, and in turn loyalty, by increasing the pleasure of usability on\u00a0your website.<\/p>\n It’s designing a website with a “customer ease and fun first” mentality. And making that shift is very important for your company’s future.<\/p>\n In fact, whether you’ve thought about it or not,\u00a0“fun” is a crucial driver when it comes to brand loyalty.<\/p>\n Over half of every generation (besides Baby Boomers, who still sit at a staggering 44%), site fun as a primary reason they are loyal<\/a> to specific brand names.<\/p>\n That means if your customers aren’t enjoying the experience, or having\u00a0fun when they’re dealing with your company, then you are losing clients.<\/p>\n Basically, you can say sayonara\u00a0to a ton of potentially loyal die-hards if your business isn’t providing a user-friendly experience that engages customers on your website.<\/p>\n It’s a problem, and UX design is the answer.<\/p>\n In fact, there are multiple reasons why UX design is the solution to the “fun” fix\u00a0problem.<\/p>\n Maybe you’re just starting your own business<\/a> and looking to design your site…<\/p>\n …Or maybe you’ve been around for a while and it’s time for a website overhaul.<\/p>\n Either way, these are the four most influential reasons you\u00a0need to incorporate\u00a0UX design into your web content design strategy.<\/p>\n There are a ton of reasons why focusing on the user experience can be beneficial for business.<\/p>\n In particular, let’s hone in on the top four reasons UX design can help\u00a0your website convert\u00a0more\u00a0clients.<\/p>\n A study found people\u00a0judge your website in under a second of seeing it<\/a>. Within three seconds, their eye has landed on a key element that will evolve into their first impression of your business.<\/p>\n What is drawing their eye? They certainly haven’t read the entire script on\u00a0your home page in under five seconds.<\/p>\n They’re judging your competency\u00a0based on the\u00a0layout and design of your website.<\/p>\n Research has found that “instantly” liking a website has a strong correlation with higher customer satisfaction<\/a>\u00a0for that company.<\/p>\n Higher customer satisfaction equals better reviews and more repeat customers.<\/p>\n But, having an aesthetically pleasing design isn’t as easy as\u00a0it seems.<\/p>\n Have you ever asked yourself “Why did you use that font? Those colors? That header image?”<\/p>\n These are the questions UX design answers, then integrates the solutions into a cohesive web design that exceeds user’s expectations.<\/p>\n Ultimately, UX design’s goal is to provide the consumer with a seamless, frictionless online experience. That first\u00a0visit to\u00a0your website is the consumer’s first\u00a0impression of your company. It needs to be as smooth and satisfying as possible.<\/p>\n The easiest way\u00a0to do just that is to simplify complexity for the user, which UX design focuses its concepts on.<\/p>\n Once that critical first impression has been made, users start to explore the site.<\/p>\n That first step has been made. An initial judgment. Now the user starts to delve into your content.<\/p>\n Almost half of Millennials, and almost one-third of every other age group expect brands to offer a unique and customized experience<\/a> to suit their specific needs.<\/p>\n So customize it for them! Be unique!<\/p>\n Every detail is considered when you use UX design and focus on the consumer.<\/p>\n Everything in your website’s design needs to be deliberate and beautiful in order to provide the best exclusive consumer experience.<\/p>\n Why?<\/p>\n Client conversion. You want to make money.<\/p>\n UX design can convert your site’s visitors into clients. Every $1 spent on UX design is estimated to bring in $100 return<\/a>. Talk about getting back your investment.<\/p>\n A combination of factors play into why UX design has such a great ROI.<\/p>\n Here’s a breakdown.<\/p>\n Half of a developer’s time is spent on re-working a project<\/a>.<\/p>\n At that point, it’s well past the prototype phase where things are easy to fix and well into the more expensive part of website development.<\/p>\n UX design eliminates this by thinking about user engagement and ease-of-use before passing the work on to a pricey developer.<\/p>\n The fact is, it’s cheaper to hire a designer than it is to hire a developer. So the more kinks that get worked out in the UX design process, the less money you spend paying a developer to finalize the project.<\/p>\n Your UX design team can be simultaneously busy iterating, creating, and testing while your developer is focused on backend services.<\/p>\n This shortens your development time \u2014 in addition to lowering financial costs.<\/p>\n Today, customer’s experience accounts for 43% of their overall satisfaction. And in the next three years, that number is projected to increase to 50%<\/a>. It’s all about the impression they walk away with.<\/p>\n Your business is setting up for failure later if you aren’t focused on the user experience now.<\/p>\n The current market is ever evolving to be about customer’s first. And without them, you won’t make any money.<\/p>\n UX design is the wave of the future.<\/p>\n Not only are people becoming\u00a0experience driven more and more every year, the online world is where people are progressively spending their money.<\/p>\nWhat is UX Design?<\/h2>\n
4 Reasons Why UX Design is Perfect for Your Business<\/h2>\n
1.\u00a0You’re Being Judged. Quickly.<\/h3>\n
2.\u00a0Content is King of ‘Return On Investment’<\/h3>\n
\n
3. Less Time (and Money) on Web Development<\/h3>\n
4.\u00a0Adapt (or Fail) for the Future Consumer<\/h3>\n