{"id":738,"date":"2017-06-07T15:05:33","date_gmt":"2017-06-07T15:05:33","guid":{"rendered":"http:\/\/blog.boonle.com\/?p=738"},"modified":"2017-10-09T20:18:51","modified_gmt":"2017-10-09T20:18:51","slug":"dominate-social-media-design","status":"publish","type":"post","link":"https:\/\/blog.boonle.com\/dominate-social-media-design\/","title":{"rendered":"How to Dominate with Social Media Design"},"content":{"rendered":"
You know that a solid social media strategy is crucial to the success of your business. But do you know how to design\u00a0images to\u00a0help grow your social media platforms?<\/p>\n
Visuals matter.<\/p>\n
In a world where people are constantly bombarded with images on social media, poorly designed ones are going to get passed over instantly.<\/p>\n
If you’re looking to go viral and dominate social media, good social media design skills are a necessity. Luckily, we’ve compiled a thorough guide to help you up your design game<\/a>.<\/p>\n Although design trends <\/a>are always changing, there are\u00a0some\u00a0principles that always remain applicable.\u00a0If you master\u00a0the tips explained below and apply them correctly, you’ll surely see an increase in post engagement. You’ll also see an overall boost to your business.<\/p>\n Read on to learn\u00a0some great social media design tips.<\/p>\n Color is one of the most important aspects<\/a> of social media design. In fact, lots of the judgments that people make about a product or company are made based solely on the colors used in their promotions!<\/p>\n <\/a><\/p>\n When deciding which colors to use in your images, remember that it’s not just a matter of picking colors that you like or think look nice together. You need to also think about how your colors will be viewed by your social media followers.<\/p>\n Different colors can send very different messages. So, it’s important to pick colors that align with your business’s key message and values.<\/p>\n The list below breaks down the general feelings that are associated with\u00a0certain colors:<\/p>\n Clearly, the colors you choose to use in your social media images say a lot about your company.<\/p>\n In addition to picking colors that reflect the personality and style of our brand, it’s also important to remain consistent. This doesn’t mean you always have to use the same colors. However, you should choose a general color palette that is consistently shown in your social media\u00a0posts.<\/p>\n This practice is especially helpful when it comes to Instagram content.<\/p>\n When someone first follows your business account on Instagram, they will see all your posts side by side. A cohesive color palette throughout the grid will help you look professional and put together. It will also send a clear message about your brand.<\/p>\n Bottom line: to really enhance your social media design, take the time to decide on the specific colors that you will regularly use. Use them for the borders, backgrounds, and text on\u00a0your social media posts.<\/p>\n Balance is another important social media design component. Making sure that your images are balanced will ensure that they are visually appealing and will make people more likely to continue following your business on social media.<\/p>\n There are four different kinds of balance<\/a> that you can experiment with:<\/p>\n This is generally what comes to mind when\u00a0people think about balance. An image split 50\/50 right down the middle.<\/p>\n <\/a><\/p>\n The idea of asymmetrical balance might seem counterintuitive, but it can absolutely be utilized to make an image more interesting.<\/p>\n There are several different ways that you can create asymmetrical balance in an image. For example, balance out a single\u00a0dominant element on one side of the image with multiple, less dominant elements on the other side.<\/p>\n Radial balance occurs when different elements in an image all radiate around a common center.<\/p>\n Examples of radial balance include rays of sunlight or ripples in a pond. Aim for this type of balance if\u00a0you really want to highlight one aspect of an image by placing it in the center.<\/p>\n Crystallographic balance can also be thought of as organized chaos. There are many different focal points and no real hierarchy, and\u00a0all the elements in the image are equally emphasized.<\/p>\n The key to pulling off crystallographic balance is repetition. The same basic image is repeated over and over again, with slight variations to make it more interesting.<\/p>\n You can create different kinds of balance in images by playing around with size, quantity, light and dark tones, warm and cool colors, and different textures.<\/p>\n Give all these different types of balance a try and find what works best for the message you’re trying to send.<\/p>\n One way you can enhance your social media design and create balance in your images\u00a0is to make sure that they have contrast.<\/p>\n You can create contrast in a social media image by utilizing both dark and light colors — white text on a dark background, for example. You can also create contrast by using different sized images and text.<\/p>\n Adding\u00a0contrast with size\u00a0is especially helpful when\u00a0you need to emphasize the most important aspect of an image. This is great for things like the name of your business or a particular product<\/p>\n Frames and grids<\/a> can help make your images look more interesting and more visually appealing. They also increase the professional quality of your posts.<\/p>\n As an added bonus, it is easier to add\u00a0text on top a grid, and your message will stand out more when it is placed over solid lines.<\/p>\n Filters can breathe new life into an image that might otherwise seem dull or uninteresting.\u00a0They can also be used to tone down an image\u00a0in the background of a post\u00a0so that it doesn’t look cluttered or compete with the main message.<\/p>\n Filters are great for social media design, but make sure you\u00a0are using the same one\u00a0consistently. Just like colors, filters say a lot about the personality of your brand, and you want to make sure you are sending the same message about your business with every social media post.<\/p>\n There are literally thousands\u00a0of attractive, high-quality stock photos<\/a> out there that are free for you to use to create interesting visuals for your business posts.<\/p>\nColor<\/h2>\n
\n
Balance<\/h2>\n
Symmetrical<\/h3>\n
Asymmetrical<\/h3>\n
Radial<\/h3>\n
Crystallographic<\/h3>\n
Contrast<\/h2>\n
Frames And Grids<\/h2>\n
Filters<\/h2>\n
Stock Photos<\/h2>\n