build your brand<\/a>.<\/p>\nBut to take your identity to the next level, your branding needs to say something about your company. Take a look at the personality profiles of the colors above. Although opinions may differ on what each color ‘means’, their use does not.<\/p>\n
You want to stand out from your competitors, but you don’t want to obscure the purpose of your brand. Choose colors which fit the psychological profile of your company so that your customers will know what to expect.<\/p>\n
There are advanced tricks to be had in color psychology. However, these often rely on the size and household name of the brand to prevent self-sabotage.<\/p>\n
The\u00a0isolation effect<\/h2>\n The isolation effect\u00a0suggests that objects standing apart from others are more likely to be seen or valued.<\/p>\n
This works just as well in color psychology. You can employ it to boost the effect of calls to action on your page by highlighting a subscribe or download button in a color which contrasts with your chosen theme.<\/p>\n
Although theories about the ‘best’ color palette for conversion have largely been debunked, the isolation effect has been studied and tested with strong results.<\/p>\n
Choosing a subscribe or download button in a color contrasting with the rest of your color brand can make it uniquely visible. The eye of your customers will be drawn to the button that stands out.<\/p>\n
Using this technique, you can ‘shepherd’ the attention of your customers toward certain actions. This does a lot to boost conversions. You can capture engaged customers rather than casual visitors.<\/p>\n
A\u00a0word on mascots<\/h2>\n Color psychology doesn’t apply any less to mascots that accompany your logo and your brand.<\/p>\n
Ronald McDonald, for instance, is decked out in the McDonald’s colors. Others, like Mozilla Firefox’s fox, add a complementary counterpoint to the logo. This makes it so they stand out against your primary company colors.<\/p>\n
Whatever approach you choose, be sure that you’re deploying color psychology effectively. If your mascot isn’t consistent with the color psychology of your brand, the whole thing will fall apart.<\/p>\n
The takeaway from all this is to be sure your colors fit the personality of your brand. Although colors mean different things to different people, they’ve built up a catalog of associations in branding that you can’t afford to ignore. It might even be the number 1 area you need to focus on in your branding!<\/p>\n
Follow our blog for more design and branding hints, or leave us a comment with your thoughts below!<\/p>\n","protected":false},"excerpt":{"rendered":"
What’s your favorite color? Everyone can usually reel off an answer to that question without thinking. Humans are very visual creatures, so it’s no surprise that the role of color in branding has been looked at closely. Below, we’ll be taking a look at how color psychology applies to advertising, and how you can make … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"\nColor Psychology in Marketing and Advertising - Boonle Blog<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n \n \n \n \n\t \n