If you’re looking to be a marketing success, you have to understand the importance of design.<\/p>\n
This statistic says it all;\u00a0<\/span>38% of users<\/a>\u00a0<\/span>will stop engaging with a website if the content\/layout is unattractive.<\/p>\n Nailing the design for all your marketing processes is often the difference between engaging with a potential customer and putting them off.<\/p>\n Let’s dive into how we can help you with this.<\/p>\n To achieve marketing success, your website must have a\u00a0<\/span>clear purpose.<\/a><\/p>\n It’s imperative to communicate with potential clients what they can accomplish from visiting your web page.<\/p>\n Visitors should be able to see via your homepage what they have to do to achieve the benefit.<\/p>\n You need to answer questions like; who you are and how you can help them, very quickly. Otherwise, they’ll lose interest and click off your page.<\/p>\n To avoid this, consider the following;<\/p>\n If you’re hiring a professional to design your website, it’s important to discuss the above questions in detail. This will help ensure your site contributes to your marketing success.<\/p>\n By ‘user journey’ we mean the process the visitor takes from the moment they land on your site to the point they make their purchase.<\/p>\n This has to be at the forefront of your mind when selecting both the creatives and copy.<\/p>\n Your user journey is one of the most effective ways to communicate to your clients what they can expect from you and your business.<\/p>\n Nail this and marketing success is inevitable.<\/p>\n A visual hierarchy refers to every aspect of the design of your website.<\/p>\n However, some features of your site are more important than others, so you’ll want to draw more attention to them.<\/p>\n To achieve this, you should consider the following;<\/p>\n Studies show that visitors scan websites in the form an\u00a0<\/span>‘F shape.’<\/a><\/p>\n With this in mind, you should carefully place the elements of your website, making sure essential features like your call to action fall in line with the ‘F shape.’<\/a><\/p>\n To make your website more appealing to users, we recommend considering the following to make your design a marketing success;<\/p>\n This may sound like a lot of work, but we promise it’s worth it in the long run.<\/p>\n A well-crafted call to action is essential for high conversion rates – and we all know successful conversions equals marketing success.<\/p>\n When designing this element, consider the following advice;<\/p>\n You probably know this already. However, a strong call to action is key to marketing success. It usually consists of a headline and button.<\/p>\n This button takes visitors to your desired goal. i.e., purchase through a sales page, an opt into your email list, etc.<\/p>\n You can scatter your calls to action throughout your website.<\/p>\n Please find below the most common places to insert this element:<\/p>\n Arguably, the best place to put a call to action is the first section of your homepage.<\/p>\n This page usually gets the most views, hence increasing the exposure of your call to action.<\/p>\n By this we mean, how hard does the visitor have to think about your website to be fully engaged with it.<\/p>\n Naturally, the harder the process, the lower your conversion rate will be.<\/p>\n People are busy. They want a user-friendly interface, something that’s quick and simple to use. Otherwise, they’ll leave your site and head for one of your competitors.<\/p>\n To tackle this, you should consider the below when designing your website;<\/p>\n This is also where your websites navigation system comes into play.<\/p>\n You have to ensure the most important pages are easy to find. These typically include the sales pages and a contact page.<\/p>\n It’s essential these are accessible to achieve marketing success because they’re the pages most likely to make money.<\/p>\n When designing your web pages, it’s important to predict user behavior.<\/p>\n When you’re considering this, take some time to think about the following;<\/p>\n Have you ever taken a survey of your audience? If you have, use this to steer you in the right direction.<\/p>\n If you have an opt-in form of any kind on your website, keep the fields to the bare essentials. For example, first name and email address.<\/p>\n You have to understand people are more reluctant than ever to give out their information. So asking for a lot of it will immediately raise a red flag. Don’t get greedy by asking for telephone numbers, Skype ID, middle names, etc.<\/p>\n This is very likely to hinder your marketing success.<\/p>\n Plus, people just don’t have the time to fill out lengthy forms. They need information quickly. If you don’t give this to your audience, someone else will.<\/p>\n A beautiful design is worth a thousand words. It communicates to potential clients how seriously you take your business.<\/p>\n The more professional you appear, the more confident your customers will be that they’ll receive a high-quality product or service. People want value for money, so assure them they’ll get it.<\/p>\n Your home page often creates the first impression people have of your business. You design should focus on building trust with potential customers.<\/p>\n Consider having your\u00a0<\/span>website professionally designed<\/a>\u00a0<\/span>or at least swot up on the subject. This will dramatically increase the likelihood of marketing success.<\/p>\n To be a marketing success, you need an effective email marketing campaign. To crack this (like your website), you have to consider how you design your emails carefully.<\/p>\n First, it’s important to take a quick look at past email design trends so we can fully understand what’s working now.<\/p>\n A lot of these methods still work today, so be sure to take note.<\/p>\n Maybe focus on utilizing one of these, to begin with. This should avoid it being too overwhelming.<\/p>\n Throughout 2017 we’ve seen a focus on giving customers a thrilling experience via email design. Time again we’ve seen entrepreneurs strike marketing success using the below elements in their campaigns.<\/p>\n This not only encourages the reader to engage with your emails but to also respond to them. This is great for opening up a personal line of communication with members of your following.<\/p>\n You can achieve this by including the following elements in your emails;<\/p>\n The above features highlight the future of high-converting email design.<\/p>\n Let’s look at each of these elements in further detail;<\/p>\n This is animation using keyframe. This is an excellent development regarding animation used in emails because it’s so much smoother.<\/p>\n By this, we mean the frame changes are less noticeable and more natural looking.<\/p>\n The use of this feature is ideal for getting readers to interact with your emails and for keeping them engaged.<\/p>\n These Cinemagraph GIFs are flawlessly looped videos that create a cinematic effect.<\/p>\n This refers to designing your emails so that the backgrounds changing in some form. This is perfect for increasing reader engagement.<\/p>\n You can use looped videos, or other animation to achieve this effect.<\/p>\n The purpose of interactive elements is to increase recipient interaction – and it sure is working.<\/p>\n Interactive elements include; interactive menus, countdown clocks, call to action buttons, calendar invitations, etc.<\/p>\n Content should be dynamic and tailored to each recipient.<\/p>\n When creating dynamic content, you should consider the following factors; location, age, gender, purchasing power, device used to access email, etc.<\/p>\n If you’re looking to boost your marketing success, look no further.<\/p>\n We’re more than happy to provide advice on how to market your products or services. Please feel free to\u00a0<\/span>reach out\u00a0<\/span><\/a>to us, and one of our team of experts will answer any questions you might have.<\/p>\n Alternatively, please feel free to check out our blog. We have plenty of articles that provide further information on this topic.<\/p>\n You might find these two blog posts of particular interest:\u00a0<\/span>10 Web Design Trends That Will Define 2017<\/a>\u00a0<\/span>and\u00a0<\/span>4 Reasons Why UX Design is Good for Business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"What’s Your Websites Purpose?<\/h2>\n
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You Must Create a User Journey<\/h2>\n
Visual Hierarchy<\/h2>\n
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F-Pattern Scanning<\/h2>\n
Engaging Design<\/h2>\n
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Have You Carefully Considered Your Call to Action?<\/h2>\n
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Is Your Website Hard Work?<\/h2>\n
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Enter the Mind of Your Target Audience<\/h2>\n
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Forms<\/h2>\n
Create an Attractive Website Design<\/h2>\n
Designing Your Email Marketing Campaigns<\/h2>\n
2016 Email Design Trends<\/h3>\n
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What’s Working This Year Regarding Email Design?<\/h3>\n
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Keyframe Animation<\/h3>\n
Cinemagraph<\/h3>\n
Live Backgrounds<\/h3>\n
Use of Interactive Elements<\/h3>\n
The Inclusion of Dynamic Content<\/h3>\n
Are You Ready for Marketing Success?<\/h2>\n